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Marketing

What is Comparative Advertising?

Did you know that the average American sees over 5,000 ads per day? That’s a tremendous amount of content to compete with, especially if you’re running a small business or a new startup. To stand out, you must clearly communicate to consumers what’s so great about your products and why they’re superior to competitor models. One…

Why You’re Not Ranking on Google (And How to Fix It)

Ranking in Google’s results is easier said than done. There are millions of different websites trying to steal your rankings and, in some cases, many of those competitors succeed. Of course, you don’t want them to. But beating them isn’t a matter of simply publishing content and hoping for the best. In fact, the people…

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