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Innovation & Modernism

Want to Make More Money in Real Estate Development? Use AI.


Technology is rapidly changing the way we do business. Across industries, the transformative effect of disruptive technology is driving change towards a more immersive, data-driven approach in various aspects of business in most organizations. Machine Learning (ML) and Artificial Intelligence (AI) are helping businesses across various industries harness the present and forge a determined future…

How to Edit PPC Ads


Pay-per-click (PPC) ads can add tons of value to your business, attracting and converting new consumers, while widening reach and visibility. If you’re currently not using PPC ads to promote your brand, today is the day to start. The benefits of PPC advertising include: buyer conversion increased audience reach higher profits stronger brand recognition increased…

Why Social Media is ‘Pay to Play’ in 2021 (And How to Get the Best Bang for Your Buck)


It’s hard to believe now, but only a decade ago, the internet was awash with articles questioning how Facebook makes money. No one’s asking that anymore. Today, we understand advertising is the lifeblood of all the big social networks. Paid social media has become a key component of many brands’ marketing strategies. The more people these platforms have…

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